JU “Agency for Cultural-Historical and Natural Heritage and Development of Tourist Potentials of the City of Jajce” is the winner of the prestigious award “World’s Best of the Best 2025”, in the category “PRO PR Globe Culture and Heritage Communication Achievement Awards”. The agency is ranked among three organizations that have demonstrated exceptional skills in the promotion and preservation of cultural heritage through strategically designed communication processes, innovative tactics and successful implementation of projects.

This decision was made by an international jury made up of as many as 76 judges from six continents, including experts from Great Britain, the USA, Italy and other countries. The award ceremony was held on January 28 in Rome. During the ceremony, director Anto Brtan thanked the organizers and the jury for recognizing the JU Agency’s approach, and with this acknowledgment rewarded its work by presenting it as an example of good practice.

The special feature of this award, which is supported by the World Institute for Innovation and Change Management (WIMCI), is reflected in its socially responsible note in the way that the winners are exempt from all fees. The operational award is carried out by the Apriori World agency, and the program is supported by four leading world associations: PRCA (Public Relations and Communications Association), IPRA (International Public Relations Association), CIPR (Authorized Institute for Public Relations) and ICCO (International Communications Consulting Organization).

In addition to the physical award, the Agency also received digital awards in the form of official certificates and “World’s Best of the Best 2025” stickers, while the institution’s logo will become part of the official web platform dedicated to the world’s best communication projects. This success is another confirmation that Jajce not only possesses an invaluable historical treasure, but also the expertise to present this treasure to the world according to the highest standards.